Some people said it was a “downgrade” from On Reddit, reviews of the new logo seemed mixed. To fit in the bottom right or left corner of a screen. The Netflix logo is equally illegible when it is scaled down Netflix also does original programming, and it advertises those shows everywhere, including magazines, television and billboards.Ĭompared with ABC, CBS and HBO, which all have flat, simple and clean logos, the Netflix iconography is difficult to read on a billboard from 100 feet away. (In a former life, when I designed film titles, the first lesson my boss taught me was, “Never use red on a screen with text as it pulsates too much.”) The company has apps for almost every Internet-connected device with a screen, including computers, game consoles, tablets and smartphones. In these cases, the Netflix logo is either too small and illegible, or There are a number of reasons the old logo might not necessarily work for the Netflix that exists today - a Netflix that is everywhere. A new version of the Netflix logo taken from a trailer for Orange Is the New Black, shows a flatter, cleaner logo.
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